21 Mar. 2023

How to use Google Trends for keyword research?

As the world becomes more digitally-oriented, businesses must adapt to the changing landscape of digital marketing. One of the most critical aspects of digital marketing is the use of keywords. Keywords are the phrases or terms that people use when searching for something online. By understanding which keywords are most relevant to their business, digital marketers can tailor their content to attract potential customers.

Google Trends is a valuable tool that can help businesses identify the most relevant and popular keywords in their industry. In this blog post, we'll discuss how to use Google Trends for keyword research, along with some best practices to get the most out of the tool.

What is Google Trends?

Google Trends is a free tool that allows businesses to track the popularity of search terms over time. It provides data on how frequently specific keywords are searched for in Google, as well as other valuable insights such as related queries and geographic data.

Using Google Trends for Keyword Research

Step 1: Identify Your Industry's Top Keywords

The first step in using Google Trends for keyword research is to identify your industry's top keywords. Start by brainstorming a list of keywords that are most relevant to your business. For instance, if you run a digital marketing agency in Chennai, some of your top keywords might include "Best Digital Marketing Agency in Chennai" or "Best SEO Service Provider in Chennai."

Step 2: Enter Your Keywords into Google Trends

Once you have a list of potential keywords, enter them into the Google Trends search bar to see how they have performed over time. Google Trends will provide you with data on how frequently these keywords have been searched for over a specific period.

Step 3: Analyze Your Data

After you have entered your keywords, Google Trends will display a graph showing the popularity of each term over time. You can use this data to determine which keywords are trending upwards, and which ones are on the decline.

Step 4: Explore Related Queries

Google Trends also provides data on related queries for each keyword. This information can be invaluable in identifying new keyword opportunities that you may have overlooked. For example, if you search for "Best Digital Marketing Agency in Chennai," Google Trends may suggest related queries like "Digital Marketing Services in Chennai" or "SEO Services in Chennai."

Best Practices for Using Google Trends

Use Specific Keywords

When using Google Trends for keyword research, it's best to use specific keywords rather than generic terms. For instance, instead of searching for "digital marketing," you might want to search for "digital marketing agency in Chennai." This will give you a more accurate picture of how your specific business niche is performing.

Set Your Time Frame

When entering your keywords into Google Trends, be sure to specify the time frame you want to analyze. For instance, if you want to see how a particular keyword has performed over the past year, you can set your time frame accordingly.

Use Geographic Data

Google Trends provides valuable geographic data that can help you tailor your content to specific regions. If you run a digital marketing agency in Chennai, you may want to focus your efforts on Chennai and the surrounding areas. Google Trends can help you identify the most relevant keywords for these regions.

In today's digital landscape, businesses must be proactive in their digital marketing efforts to stand out in search results. By utilizing tools like Google Trends for keyword research, businesses can gain valuable insights into their target audience's search behaviour and tailor their content to attract potential customers. As a leading digital marketing agency in Chennai, we specialize in helping businesses navigate the complexities of digital marketing and maximise their online visibility. Contact us today to learn more about our services and how we can help your business achieve its digital marketing goals.